InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

InMobi

MAY 12, 2016

InMobi Exchange is bringing powerful in-app video to brands at scale. Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory.

Demand Side Platform 52

Demand Side Platform Rich Media Viewability Mobile Ads 52

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments.

Advertising 52

Advertising Banner Marketing Rich Media 52