How App Publishers Can Boost Both Ad Fill Rates and Average eCPMs
InMobi
JUNE 18, 2019
No wonder header bidding auctions facilitated by InMobi’s mediation solution rose 56% between the second quarter and fourth quarter of 2017. “At For example, consider banner-style display ads. Apps don’t always have a 100% fill rate for banners, but they do boast some of the best fill rates of any ad format.
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