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How App Publishers Can Boost Both Ad Fill Rates and Average eCPMs

InMobi

No wonder header bidding auctions facilitated by InMobi’s mediation solution rose 56% between the second quarter and fourth quarter of 2017. “At For example, consider banner-style display ads. Apps don’t always have a 100% fill rate for banners, but they do boast some of the best fill rates of any ad format.

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7 Types of Search Ads Brand Marketers Need to Know About

NewProgrammatic

The algorithm takes into consideration expected click-through rate, ad relevance, and landing page experience to decide the quality of your ad. Amazon is a product-based search engine which, in 2017, surpassed Google in the number of product searches. more than the second-highest bid. But it can also be a search ad.

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How to Improve Your Amazon Ads to Increase Sales

Single Grain

Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Click here to download it for free right now!

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