InMobi
JULY 3, 2018
Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. All kinds of brands are now buying in-app video ads, even ones where impressions and engagement are the major goals.
InMobi
JUNE 25, 2018
No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. Between 2016 and 2017, spending on in-app video advertising doubled both globally and in the U.S. Just between 2016 and 2017, video ad click-through rates increased 300 percent.
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InMobi
MAY 21, 2019
Mobile sites have been more popular than their desktop/laptop counterparts since 2017. Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S mobile ad spending grew around 20 percent between 2017 and 2018. In the U.S.,
Digiday
JANUARY 31, 2023
Ad revenue over the fourth quarter was flat compared to the same period the year prior. This was the slowest rate of growth since the mobile app floated onto the stock exchange in 2017. That’s according to Snapchat’s own forecast, which warned ad revenue could drop by as much as 10% over the first three months of the year.
Smart-Hub
DECEMBER 22, 2023
Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.
InMobi
APRIL 11, 2022
” How App Publishers Are Making Their Ad Inventory More Addressable: “As we said before, hybrid publishers, who are active on both mobile and desktop, just want to implement a solution. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. They need to start the dialogue.
InMobi
JUNE 18, 2019
Apps running unified auctions saw a 44% increase in CPMs , a 48% increase in ad revenue and a 28% decrease in ad load times compared to their peers. No wonder header bidding auctions facilitated by InMobi’s mediation solution rose 56% between the second quarter and fourth quarter of 2017. “At
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