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Top Industry Execs Make Bold Predictions for Mobile Advertising in 2016

InMobi

While many would have overlooked some of the importance of mobile and the opportunities it presented in 2015, it is essential for brands to look ahead, do some forward thinking and speculate on the mobile strategy they need to adopt to remain relevant. What does the mobile journey look like in 2016?

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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

The revamped streaming offering will be available on all Samsung Smart TVs and Galaxy devices made between 2016 and 2022. German Regulator Highlights Google’s Dominance in Non-Search Advertising. Samsung unveiled a new version of Samsung TV Plus, the early FAST (free ad-supported TV) adopter first launched in 2015.