InMobi

JANUARY 22, 2019

This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. CPA often stands for cost per action or cost per acquisition.

CPM 52

CPM CPC Advertising Banner 52

Single Grain

JUNE 13, 2023

TrueList ) Among mobile users, 14% of horizontal video ads capture the attention of 30% of viewers, whereas the majority of users engage with up to 90% of vertical video ads. Google ) When compared to standard display advertising, marketers who use smart display campaigns see a 20% increase in conversions at the same CPA.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Brid.tv

NOVEMBER 1, 2022

Google Ad Manager 360. Rich Selection of Video Ad Formats. Top 12 Programmatic Ad Platforms for Publishers and Advertisers. It supports almost any ad format out there, from display and video ads to text-based search result page advertisements. Omnichannel Monetization. Real-Time Performance Tracking.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Single Grain

DECEMBER 18, 2019

Facebook Ads are still pretty affordable for most marketers, but costs are increasing steadily year over year, and many advertisers are justifiably worried. Facebook currently has about 7 million advertisers, up from 4 million in 2016. How to Produce Paid Facebook Video Ads for Mobile Like a Pro.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Lemonads

JULY 14, 2020

Founded back in 2016, the platform has become one of the best anti-fraud tools for advertisers and networks alike thanks to its variety of implementation options, making it one of the most dynamic anti-fraud tools available today. Mobile ad fraud, on the other hand, relies on click farms and harder-to-detect techniques.

Machine Learning 52

Machine Learning Conversion CPL CPA 52

Karola Karlson

FEBRUARY 1, 2021

However, if the revenue you earn per sales is lower than the acquisition via Facebook ads , you should advertise all year round. In case you’re running an online store, see this guide on eCommerce Facebook ads to bring down your CPC and CPA costs. Ad placement can make a huge difference – Image source.

CPC 52

CPC CPM Click Through Rate Audience 52