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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101
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Data and Privacy: The State of Play

Exchange Wire

From the establishment of GDPR in Europe in 2016 to the Cambridge Analytica scandal, access and use of data from people around the world has become a critical issue for players across the entire ad tech ecosystem. . Crucially, the increasing prevalence [.].

GDPR 98
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The Future of AdTech Lies in Privacy-Enhancing Technologies (PETs)

Clearcode

Then, in the mid- to late-2000s when real-time bidding (RTB) was introduced, companies started utilizing web cookies to identify individuals across different websites. These cookies, known as third-party cookies, grew in numbers and were soon being used to identify and track millions of users across the Internet.

Cookies 81
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The Cookieless World: New Identity Solutions

Basis

To prepare for a world without third-party cookies , it’s important that members of the advertising industry understand what’s changing and embrace new ideas and collaboration. With that in mind, here’s a look at the current and future state of third-party cookie deprecation and how groups are working toward innovative identity solutions.

Cookies 98
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Weekly Roundup: IAB’s TCF GDPR Non-Compliance, Google’s FLEDGE, Header Bidding Adoption Rate

Automatad Inc.

Concerning TCF and GDPR compliance, the Belgian DPA has found IAB Europe to be non-compliant with various provisions of Europe’s privacy regulation and levied the trade body with a fine of €250,000 and multiple sanctions. IAB’s TCF and GDPR Compliance. They cited that TCF fails to comply with various provisions of the GDPR.

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3 Key Brand Marketing Challenges in 2020 You Need to Know About

InMobi

Before CCPA, the last major privacy-focused law that was passed on similar scale was the General Data Protection Regulation ( GDPR ) in the European Union. The other major news around privacy came out in January, when Google announced that it would be depreciating support for third-party cookies in Chrome within the next two years.

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Rising Trends in Programmatic Digital Marketing

MediaFuse

In fact, it has been slowly developing since 2016, and this year it continues to gain popularity. GDPR and ePrivacy. This year, however, a new law is meant to emerge and it will concern cookies used on websites. Artificial Intelligence. AI is not a new trend at all.