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Advertising Trends 2017 – A look at what’s hot in the new year

Banner Flow

As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you. 2016 brought a few new things to the table, and we’re likely to see a continuation of some of them, making them fully blown advertising trends in 2017. Conclusion.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. ROI Revolution ) Further, global digital advertising spending is estimated to rise from $521.02 The responsive ads achieved a CTR of 0.49% compared to banner ads, which was way behind at 0.06%.

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

The main focus of the platform is on video ads, although display advertising is also available. Adobe Advertising Cloud (Formerly TubeMogul). TubeMogul was a robust DSP that joined the Adobe family in 2016. It is now a part of Adobe Advertising Cloud, an omnichannel demand-side platform.

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The WIR: Roku and Walmart Collaborate on Shoppable Ads, Apple TV Seals $2.5 Billion Deal for MLS Rights, and Germany’s Antitrust Watchdog Investigates Apple’s App Tracking Transparency

VideoWeek

This follows from rates of 12 percent in 2016 and 15 percent in 2020. A global collective of advertising executives this week launched Brands4News.org, a new resource to help brands support quality journalism by providing them with free-to-use creative templates designed to run against crisis-related news content.

Ad Tech 59
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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 02 and 2%, which just goes to show you that consumers will be interested in anything that’s new, even advertising.