2016 Banner Display Advertising Header Bidding 
Brid.tv
NOVEMBER 1, 2022
In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Start Monetizing.
Clearcode
APRIL 26, 2022
This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%. To put that into perspective, the current click-through rate for banner ads is between.02 02 and 2%, which just goes to show you that consumers will be interested in anything that’s new, even advertising.
Expert insights. Personalized for you.
52 
Let's personalize your content