2015 Click Through Rate Rich Media 
InMobi
JUNE 24, 2012
Tablet devices are beginning to penetrate both homes and businesses, and according to the latest industry forecasts from Yankee Group, tablet sales will outperform PC sales in 2015. This includes advertising, with click through rates jumping by more than 10 per cent for mobile campaigns at this time of day.
MobileAds
JANUARY 20, 2021
InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Broader message, exposure and memorization rate. Can offer animated and interactive rich media content. The engagement rate is high. Higher click-through rate (10.6%). Pros of Interstitial Ads.
Ad Beat
JANUARY 1, 2020
A common misconception here is that mobile ads are usually lower in quality, however, according to an eMarketer report, the click-through rates (CTR) are actually higher on mobile. They’ve also added a “Call Now ” button on the mobile ad that the customer can click on to order or make a reservation.
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