Paleo AdTech
DECEMBER 10, 2023
Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. With the rise of agency trading desks, such as Xaxis and Vivaki’s Audience on Demand, Andrew recognized that ad networks would have to change.
Paleo AdTech
MARCH 8, 2022
Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. With the rise of agency trading desks, such as Xaxis and Vivaki’s Audience on Demand, Andrew recognized that ad networks would have to change.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Monetize More
APRIL 13, 2023
Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?
Automatad Inc.
FEBRUARY 9, 2023
The social giant launched its Instant Articles feature in May 2015 and courted publishers by promising them just that: More engagement with Facebook users, which leads directly to more pageviews and potentially greater ad revenue. Publishers can also explore alternative ways to reach and monetize their audience.
Monetize More
OCTOBER 18, 2022
Video ads help advertisers deliver creative storytelling and connect with audiences. Moreover, these kinds of in-stream video ads are very engaging with audiences as they get a sense of control over them. OpenX integrates seamlessly with most ad servers, video players and header bidding. Pre-Roll Video Bumper Ads.
Digiday
JULY 17, 2022
For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. Google has been at pains to highlight its support of header bidding in Google Ad Manager in recent months. Google grievances.
Ad Monsters
MARCH 21, 2023
While this may seem far-fetched from where she is in her career today, Mediavine prides itself on teaching its publisher customers how to achieve their business goals, earn more from every session and page view, and keep their audiences engaged. ” And so, we launched six websites in June 2015.
Expert insights. Personalized for you.
52 
Let's personalize your content