Monetize More

JANUARY 2, 2023

Best In-app ad formats till date: Widely used : Playable Ads. Most Engaging : Rewarded Video Ads. With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

Smart-Hub

DECEMBER 22, 2023

This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. Notable pioneers include Google AdWords, which enabled businesses to target audiences through keyword-based advertising.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

SEPTEMBER 29, 2023

Roku Brings Video Ads to Spotify CTV App Spotify and Roku have announced the introduction of video ads to the Spotify app on the Roku platform. Roku will offer Spotify video inventory through its Roku Audience Network, as part of Spotify’s Video Everywhere ad offering.

Media 52

Media Non-Profit Advertising Ad Tech 52

Single Grain

AUGUST 19, 2019

Facebook first introduced their relevance score in 2015 and have continued to refine it since then. Now, let’s dive into exactly what the relevance score is, what the benefits of raising your ad’s relevance score are, and cover some simple tips that you can use to raise it. A Simple Hack to Combine Facebook Ads and Google Ads.

Impressions 80

Impressions Audience Banner A/B Testing 80