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How Are In-App Advertising Rates Calculated?

InMobi

How do mobile ad networks and exchanges determine in-app advertising rates? For example, consider the difference between banner ads and video ads. Formats that are more simplistic in nature, like many banner ads and display ads, are both easy to create and to insert into just about any app.

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All Hail the King: Mobile Video Reigns Supreme

InMobi

Our data shows video ads having click-through rates that are 56 percent better than what banner ads get (no surprise there) and even 34 percent better than native ads. Just between 2016 and 2017, video ad click-through rates increased 300 percent. increased 414 percent.

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18 Best Video Ad Networks For 2022 – Publishers Increase Your Revenues With These Platforms

Monetize More

With video, you can tap into an additional source of income, more advertiser demand, and provide users with ads in a format they engage with. Let’s take a look at some of the best video ad networks for 2022. Best Video Ad Formats Publishers need to try out ASAP! Best video ad networks for 2022.