Adweek

JUNE 20, 2025

John Rudaizky has led EY’s brand transformation since 2014, bringing experience from Saatchi & Saatchi and WPP. Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?

Affiliates 148

Affiliates Display Advertising Conversion Marketing 148

Ad Beat

NOVEMBER 25, 2024

2014: “#SpotlightOnChange.” 2014: “Everyday Moments.” Since then, this has turned into an annual initiative by the brand under the name of “Shop Small.” This whole campaign was meant to encourage dialogue around financial exclusion. This campaign promoted the AmEx EveryDay Credit Card–a card designed for frequent use.

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

MobileAds

JANUARY 20, 2021

According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. On overall ad spending for interstitial is high. Pros of Interstitial Ads. Larger space. Broader message, exposure and memorization rate.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

More About Advertising

DECEMBER 17, 2023

We’ve now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of online display advertising on the Open Web.

Display Advertising 45

Display Advertising Advertising Ad Tech Finance 45

InMobi

JANUARY 5, 2015

In 2014, we witnessed several exciting developments in the world of mobile. Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. Native advertising is more engaging, less intrusive and enables sophisticated campaigns.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

Clearcode

SEPTEMBER 11, 2023

Examples of Clearcode-Built DSPs Kanary NEST Our client, Kanary NEST, partnered with us to build a scalable demand-side platform designed for programmatic media buying in the online display advertising industry. Later, in August 2014, Kanary NEST was acquired by Gravity4 — an AdTech company based in Silicon Valley.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Clearcode

FEBRUARY 21, 2023

Below are the key events in the programmatic advertising and AdTech industries in 2022: Google and Facebook’s share of digital advertising spend dropped to below 50% in the US for the first time since 2014. It was reported that Google and Facebook captured 48.4% of digital ad spend in 2022, with Google capturing 28.8%

Cookies 97

Cookies GDPR Advertising Display Advertising 97