2014 Click Through Rate Rich Media 
Single Grain
APRIL 29, 2025
The Evolution of E-E-A-T E-E-A-T began as E-A-T (Expertise, Authoritativeness, and Trustworthiness) in Google’s 2014 Search Quality Rater Guidelines. Use Rich Media to Document Experience Visual evidence of experience strengthens your E-E-A-T signals. Brands should aim to conduct E-E-A-T audits every six months.
InMobi
APRIL 23, 2015
This report features global and regional data from the InMobi Ad Network in 2014. Food & Drink, Social Media, Retail, Technology, Telecom, and Travel were the fastest growing verticals. Food & Drink, Social Media, Retail, Technology, Telecom, and Travel were the fastest growing verticals.
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Paleo AdTech
DECEMBER 10, 2023
” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually.
Paleo AdTech
MAY 24, 2023
” The AT&T ad that was also part of the campaign gained at 25% click-through-rate (likely an all-time industry high) due to its novelty, and John tells Marty the mind-numbing way these ads were measured: log files were printed out and individual “gifs” were counted, manually.
MobileAds
JANUARY 20, 2021
InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. According to AppFlood , interstitial mobile ads accounted for 70% of mobile ad revenue globally in Q1 2014. Broader message, exposure and memorization rate. Broader message, exposure and memorization rate. Larger space.
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