E-E-A-T Strategies That Guarantee Google’s Trust in 2025
Single Grain
APRIL 29, 2025
The Evolution of E-E-A-T E-E-A-T began as E-A-T (Expertise, Authoritativeness, and Trustworthiness) in Google’s 2014 Search Quality Rater Guidelines. Use Rich Media to Document Experience Visual evidence of experience strengthens your E-E-A-T signals. Brands should aim to conduct E-E-A-T audits every six months.
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