Remove 2010 Remove Advertising Remove Demand Side Platform
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What Is In-App Mobile Advertising and How Does It Work?

Clearcode

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

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The WIR: Unilever Shifts Ad Budgets to Influencers, FAST Evolves Beyond the Archives, and Amazon Launches ‘Complete TV’

VideoWeek

More than 70 percent of FAST content tracked by Gracenote was produced post-2010, and just 13.4 The tool is partly designed to help manage workflow for TV buyers, combining deals negotiated at Upfronts with the rest of each advertiser’s CTV buying. percent of programmes on FAST channels were made before 1990.

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance. Growth was solid in the years 2009-2010. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance. Growth was solid in the years 2009-2010. Network (181M), Google Ad Network (178M), ValueClick (171M) and Microsoft Media (165M).

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising.

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28. Bill Wise – accounting for the rise of Right Media and more

Paleo AdTech

“I’ve often said that every successful business today in internet advertising started as an idea at DoubleClick that failed,” as Wise tells Marty in this epic conversation. It was also a technically innovative culture.

Media 52
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28. Bill Wise – accounting for the rise of Right Media and more

Paleo AdTech

“I’ve often said that every successful business today in internet advertising started as an idea at DoubleClick that failed,” as Wise tells Marty in this epic conversation. It was also a technically innovative culture.

Media 52