Paleo AdTech

DECEMBER 10, 2023

” Sonar eventually merged with DoubleClick’s other media business, with Wise leading, and he and Walrath pitched a vision for an ambitious ad exchange that has some conceptual sympathy with Jeff Green’s first business, AdECN (sold to Microsoft in 2007). He would have a direct marketer, preempting General Motors.

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Paleo AdTech

DECEMBER 22, 2021

” Sonar eventually merged with DoubleClick’s other media business, with Wise leading, and he and Walrath pitched a vision for an ambitious ad exchange that has some conceptual sympathy with Jeff Green’s first business, AdECN (sold to Microsoft in 2007). He would have a direct marketer, preempting General Motors.

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Monetize More

APRIL 19, 2023

Mediavine’s technology is designed to maximize ad performance and revenue for publishers. Mediavine also employs machine learning algorithms to analyze traffic and user behavior, optimizing ad placement and increasing publisher revenue. This tool helps you troubleshoot all ad tag issues so that you can scale revenue on your own.

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Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. Mobile location data from ad exchanges and data brokers.

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Impressions Communications Manufacturing Ad Targeting 52

Monetize More

DECEMBER 28, 2022

The Display Lumascape or Luma landscape is the map consolidating various parties coexisting in the ad tech wonderland depending on their functions. Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. And more recently from 2010 onwards, the key theme has been privacy. And in 1996, Yahoo!

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Lemonads

JANUARY 3, 2021

In fact, RTB, DSPs bid on ad space that is supplied by ad exchanges or SSPs, which are platforms that access multiple ad exchanges and the winning ad is given to the highest bidder, being loaded nearly instantly on a user’s device. Check our other article which covered all about what RTB is and how it works!

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Ad Exchange Header Bidding Ad Space Impressions 52