Ad Monsters

MARCH 23, 2023

First-party data is helpful for advertisers because the more you know about an online user, the more accurately you can pinpoint their interests and tailor advertisements to each user’s preferences. Kacey Perinelli: How does first-party data work to create a more personalized user experience online?

Advertising 83

Advertising GDPR Click Through Rate Audience 83

InMobi

DECEMBER 17, 2019

When it comes to complying with the CCPA, ad tech vendors and their digital advertising partners need to be fully aware of what the law presently entails and what they need to do in order to comply with the new regulation. The full InMobi guide on CCPA can be found here: [link].

Ad Tech 52

Ad Tech GDPR Electronics Audience 52

Martech

OCTOBER 12, 2021

It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software OneTrust PreferenceChoice. Tech giants like Apple and Google are establishing a narrative by using consumer privacy as a brand value differentiator. Then there was a technology swing as well,” she added.

Marketing 112

Marketing GDPR CPA ROI 112