Adweek

MAY 12, 2025

The brands discuss how they've leveraged the professional networking platform to build trust and drive impact.

Media 147

Media 147

Seth Godin

MAY 12, 2025

Little kids get confused about this… just add a few more to a very big number, and you have infinity. Actually, infinity is a feeling and a concept built on the presumption that it can never be reached. In a metrics-driven world, infinity is a dangerous thing to wish for, because it can never be achieved. Exactly how many followers/sales/resources/compliments would be enough?

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Adweek

MAY 12, 2025

Basketball media rights bring back Roundball Rock, but add stats, video-game graphics, mobile highlights, and courtside angles.

Media 147

Media Marketing 147

Ad Monsters

MAY 12, 2025

Hector Almeida, GM, EMEA at Mintegral explains why the open internet deserves a bigger share of your advertising budget. Theres a saying in advertising that the money follows the eyeballs. Build an audience, and the advertising dollars will flow. Thats largely true, but there is a huge discrepancy: According to The Trade Desk , , although U.S. consumers spend 59% of their online time on the open internet, only 48% of advertisers money is spent there.

Fill rate 52

Fill rate Machine Learning Ad network Audience 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MAY 12, 2025

Fox's converged media platform delivers audience modeling and targeting ahead of the upfront.

Media 147

Media Audience Ad Tech 147

VideoWeek

MAY 12, 2025

Six weeks after MFE launched its long-awaited takeover bid for German broadcaster ProSiebenSat.1, a competing offer has been announced byPPF Group, a Czech investment firm that currently holds a 15 percent stake in the German media group. The two bids differ in structure; MFE, the broadcaster’s largest shareholder, is looking to buy all shares in ProSieben that it does not currently own, amounting to a full takeover of the business.

Media 52

Media Marketing 52

Rob Campbell

MAY 12, 2025

I love outdoor. Well, good outdoor. From the madness of selling glue to igniting football pride theres been some incredible use of the medium. Or should I say, incredible demonstration of design. But for years weve had the opposite of that. Poster sites being treated like retail brochures. Where a brand crams in as many words, visuals and sales cue as is physically possible with the space available.

Retail 59

Retail Audience Advertising Marketing 59

Adweek

MAY 12, 2025

Steak n Shakes 393 U.S locations will accept this form of crypto payment.

Food 130

Food 130

Exchange Wire

MAY 12, 2025

In todays Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery explores a split, and Threads begins testing video ads. Ireland pushes for Big Tech to Vet Financial Ads Ireland is leading a push within the European Union [.] The post Digest: Ireland pushes for Big Tech to Vet Financial Ads; Warner Bros. Discovery Considers Split as Financial Loss Continues appeared first on ExchangeWire.com.

Video Ads 52

Video Ads Ad Tech Advertising 52

Adweek

MAY 12, 2025

He told viewers she's going to be OK.

Affiliates 130

Affiliates 130

Advertisement

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Advertising

Exchange Wire

MAY 12, 2025

Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its forward-looking vision and continued commitment to innovation, growth, transparency, and sustainable advertising practices. Building on its recent recognition as a GCPP partner and the development [.] The post Opti Digital Unveils New Brand Identity Reflecting Strategic Growth appeared first on ExchangeWire.com.

Advertising 52

Advertising 52

Adweek

MAY 12, 2025

130 million people see Prime Video ads each month, the company claims.

Video Ads 130

Video Ads Retail Media 130

Exchange Wire

MAY 12, 2025

Adform, the most powerful and safe media buying platform built for game changers, celebrates today (May 12th, 2025) the results of its digital campaign to promote its new, AI-powered Campaign Planner. A collaboration across its global teams, brand, and agency [.] The post Adform Campaign Planner Launch Generates Significant Online Engagement appeared first on ExchangeWire.com.

Agency 52

Agency Media 52

Adweek

MAY 12, 2025

The firm has launched podcasts and newsletters, plus worked with brands to produce content highlighting initiatives like access to menstrual health products.

Media 130

Media 130

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Digiday

MAY 12, 2025

At this years upfront negotiations, advertisers are set to weigh tariff impacts and consumer sentiments against big-ticket TV deals and major media investments. eMarketer projects that linear TV upfront spending will fall 9.1% compared with last year, for example, a drop fueled by economic concerns and the march of streaming platforms. That doesnt mean advertising’s subplots are going to take a pause.

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Adweek

MAY 12, 2025

Hinge created an anthology of real love stories that will run on Substack and as a physical book.

Advertising 130

Advertising 130

Digiday

MAY 12, 2025

As platforms increasingly compete for livestreaming creators and their audiences, Twitchs discovery issues remain a sticking point for some streamers. Its been just over a year since Twitch launched its Discovery Feed in April 2024. The feed, a TikTok-style endless scroll of vertical video clips and current livestreams, was Twitchs first product explicitly intended to help viewers discover new streamers without having to leave the platform.

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Adweek

MAY 12, 2025

Amazon touted ad opportunities across ecommerce, sports, podcasts, Prime Video, and Twitch at its upfront.

eCommerce 130

eCommerce 130

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Digiday

MAY 12, 2025

Its upfront week, and YouTubes influence looms large over every pitch and negotiation. No better moment to revisit how, over the past 20 years, its become the tip of the spear in the transformation of how people watch TV. From mobile mainstay to living room fixture Watching YouTube on TV screens isnt new but the pace of its monetization is accelerating fast.

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Adweek

MAY 12, 2025

Rea has used food to work with non-endemic partners, such as when he made duck fat fries to promote the premiere of John Wick 4.

Food 130

Food Advertising Media 130

Digiday

MAY 12, 2025

Subscribe: Apple Podcasts • Spotify Googles search engine isnt the only one in town, and marketers are taking notice. Increasingly, people are shifting search behaviors to AI chatbots , like ChatGPT and Perplexity. This means marketers’ search engine optimization playbook might soon need to be revamped to account for AI-generated product discovery, recommendations and more.

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Adweek

MAY 12, 2025

Some major TV networks didn't want to run Pika's first ad.

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130

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Digiday

MAY 12, 2025

Everyone in advertising is dealing with the same problem: uncertainty. As a few agency execs put it while chatting with me on Monday, theres a constant nervous energy in the industry right now, with everyone wondering what new geopolitical shift marketers will have to react to next. Monday morning, for example, stateside marketers awoke to the news that the United States and China had agreed to a truce with both easing tariffs temporarily; the U.S.s tariffs on China will come down from 145% to 3

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Adweek

MAY 12, 2025

Huckabee worked at the Hearst owned ABC affiliate for nearly ten years before leaving in 2021.

Affiliates 130

Affiliates 130

VideoWeek

MAY 12, 2025

Digital advertising trade group the IAB and measurement accreditation body the MRC have released new attention measurement guidelines for public comment. The guidelines, developed by the IAB Attention Task Force, a group made up of more than 200 members from across the industry, aim to establish a framework for consistent measurement and reporting of various attention indicators across media, with a view to eventual MRC accreditation audits of attention measurement services. “Attention is

Education 52

Education Media Advertising Ad Tech 52

Adweek

MAY 12, 2025

She's been the morning anchor of Good Day Columbus over the past nine years.

Affiliates 130

Affiliates 130

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Adweek

MAY 12, 2025

NBCU emphasized its franchised-focused, multi-platform approach to reaching audiences in upfront.

Audience 130

Audience 130

Adweek

MAY 12, 2025

Fox One will have livestreaming and on-demand options and feature advanced personalization technology.

Affiliates 130

Affiliates 130

Adweek

MAY 12, 2025

The brand has worked with companies like Disney and Hasbro.

Media 100

Media 100

Adweek

MAY 12, 2025

The era of the follower is dead, said the brands head of brand marketing and communication.

Communications 130

Communications Marketing Media 130

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing