Adweek

MAY 21, 2025

Amazon's AI-driven system will allow marketers to create more granular categories, rendering its vast library more valuable.

Ad Targeting 162

Ad Targeting Marketing 162

Seth Godin

MAY 21, 2025

Alas, this is the wrong question for a leader or manager to ask. It’s more productive to wonder, “how do we create the conditions for our people to get to where they’re heading?

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Adweek

MAY 21, 2025

Employees are awaiting difficult decisions being made by TikTok.

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Ad Monsters

MAY 21, 2025

Direct partnerships with local news organizations offer advertisers a future-proof way to reach trusted, high-quality audiences with brand-safe, data-rich, and contextually relevant campaigns. As the advertising industry contends with shifting consumer behaviors, the decline of third-party cookies and rising concerns over brand safety, theres a solution that stands out as both effective and future-proof: direct partnerships with local news organizations.

Real Estate 52

Real Estate Audience Affiliates Education 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MAY 21, 2025

Broadcast and linear TV viewing segments grew for the month largely thanks to sports content.

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VideoWeek

MAY 21, 2025

Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. AppLovin’s rise to the top can be traced back to the company’s Q3 2024 earnings results back in November, when its quarterly revenues smashed analyst expectations at $1.2 billion.

Ad Tech 52

Ad Tech Demand Side Platform Ad Server Mobile Ads 52

Basis

MAY 21, 2025

Economic pressures are mounting across the advertising industry. The sector saw its fifth straight month of job losses in April, while growth predictions for the year have been downgraded. This decline is partly driven by a steep dive in consumer sentiment, which is now 26.5% lower than at the start of the year and at the second-lowest level ever recorded.

Agency 52

Agency ROI Advertising Marketing 52

Adweek

MAY 21, 2025

Publicis is expected to begin integrating Captiv8 into its Connected Media offering immediately, building on its influencer strategy following last years $500 million acquisition of Influential.

Media 147

Media Agency 147

Buyer Advertising

MAY 21, 2025

Question Everything. I am a weird dude. I type full questions into Google Search. Yes, I know its not necessary nor is it terribly efficient, but its a hard habit to break. Im sure my freshman English professor is proud of me, but everyone else looks over my shoulder and mouths WTF. Fast-forward to the latest news from Google that they are doubling down on AI Search by making it easier to search with more complex, longer, and multimodal questions.

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Adweek

MAY 21, 2025

The new tools come as the company is battling the U.S. Department of Justice in two landmark antitrust rulings.

Marketing 147

Marketing Ad Tech 147

Advertisement

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Advertising

Ad Monsters

MAY 21, 2025

At POSSIBLE 2025, Megan Jones, Chief Media Officer at Digitas, rolled back the covers on scroll culture, AI shortcuts, and the strategy-first mindset brands need to stop chasing metrics and start making moments. At POSSIBLE 2025, we caught up with Megan Jones, Digitas’s Chief Media Officer, to discuss scroll culture, AI overload, and what brands do wrong when they chase data but forget the idea.

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Adweek

MAY 21, 2025

Fubo's Women's Sports Zone lets brands create custom pause ads, interactive trivia activations, homepage sponsorships, and more.

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OpenX

MAY 21, 2025

AI is fundamentally reshaping the future of programmatic advertising. While many technology providers face the challenge of integrating robust AI capabilities often requiring new partnerships or complete re-platforming OpenX has already created the infrastructure by embedding advanced machine learning directly into its core offering. Enter Engagement Models.

Machine Learning 52

Machine Learning CPC Banner Ad Space 52

Adweek

MAY 21, 2025

WPP has appointed Marie-Claire Barker as global chief people officer, ADWEEK has learned.

Agency 147

Agency Advertising 147

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Exchange Wire

MAY 21, 2025

In todays Digest, we discuss Googles decision to restrict publishers' control over how their content is used in its AI search, a US District judge pressing Apple to approve Fortnites return to the App Store, as well as Microsofts xAI [.] The post Digest: Google Gave Publishers Little Choice in Data Use for AI Search; Judge Presses Apple to Approve Fortnite appeared first on ExchangeWire.com.

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Adweek

MAY 21, 2025

American Express Member Week featured partnerships with restaurants as well as other perks for cardholders.

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Exchange Wire

MAY 21, 2025

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, has released the Q1 2025 State Of Childrens Privacy On Mobile Apps Report, part of its COPPA Violation Risks in Mobile Apps series. The report highlights app developers on [.] The post Pixalate Finds 286 US Mobile Apps Violating COPPA, Risking Privacy of 18m Children appeared first on ExchangeWire.com.

Marketing 52

Marketing 52

Adweek

MAY 21, 2025

The New York Times is suing OpenAI for alleged copyright infringement.

GDPR 130

GDPR 130

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Ad Wisey

MAY 21, 2025

Adwisely helped a jewelry & accessories store launch and optimize their AI-powered campaigns bringing a 2.8X ROAS and 81,604 in sales. The post Adwisely helped a jewelry & accessories store achieve a 2.8X ROAS and 81,604 in sales. appeared first on Adwisely.

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Adweek

MAY 21, 2025

Brin joined DeepMind Founder Demis Hassabis to hash out the future of AI onstage at Google I/O this week.

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Exchange Wire

MAY 21, 2025

PubMatic, an independent technology company delivering digital advertisings supply chain of the future, has released the findings of its report on the mobile game advertising sector in Southeast Asia, titled Game On! The Key to Successful Mobile Game Advertising in [.] The post Half of High-Income Players Positive About Ads in Mobile Games appeared first on ExchangeWire.com.

Advertising 52

Advertising 52

Adweek

MAY 21, 2025

Molly McBride said that when she looked back at the tape, it looked scarier than it was in real life

Affiliates 130

Affiliates 130

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Digiday

MAY 21, 2025

WPP has retained its account with Coca-Cola, one its largest clients, according to the global beverage giants chief marketing officer Manuel Arroyo. Writing on LinkedIn, the CMO said Coca-Cola had renewed its partnership with WPP and credited it with delivering significant value to the firm, which is one of the worlds largest advertisers. Im happy to share that The Coca-Cola Company has renewed its partnership with WPP Open X as its global marketing partner, he wrote.

Marketing 44

Marketing Media Advertising 44

Adweek

MAY 21, 2025

Cathy Hackl and Lee Kebler look back on the biggest recent moments in the tech world.

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Exchange Wire

MAY 21, 2025

Since its foundation in 2016, Mistplay has powered the leading rewards-based user acquisition platform for mobile gamers, delivering high-LTV players at scale through its proven rewarded play model. Today, (May 21st, 2025) were thrilled to announce the long-awaited release of [.] The post Mistplay for iPhone Launch Unlocks New Scale & Rewarded Inventory for Game Advertisers appeared first on ExchangeWire.com.

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Adweek

MAY 21, 2025

CNN's newsier hours from 4-8 p.m. topped its lineup of originals from 8-midnight.

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Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Exchange Wire

MAY 21, 2025

Since its conception in 2016, Mistplay has grown to be the leading rewards programme for mobile gamers, pioneering the rewarded play industry for publishers worldwide. Today, (May 21st, 2025), its expanding its product suite to include LoyaltyPlay, a gaming reward [.] The post Mistplay Launches LoyaltyPlay: A Gaming Reward Hub to Generate New Revenue for App Publishers appeared first on ExchangeWire.com.

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Adweek

MAY 21, 2025

A naval training ship's collision with the Brooklyn Bridge turned Saturday night into a breaking news night.

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Ad Monsters

MAY 21, 2025

Amazons move to build a dedicated Prebid adapter marks a turning point in ad tech, signaling the dominance of open-source header bidding and a new era of interoperability. Amazon announced Wednesday its building a dedicated Prebid adapter. The move signals that Prebid has firmly established itself as the industry standard. For years, header bidding has been a battleground of competing technologies and approaches.

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Adweek

MAY 21, 2025

The Five finished third among A25-54 viewers behind Gutfeld!

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing