Remove spo-program-planning-in-the-programmatic-ctv-world-why-you-should-start-now
article thumbnail

SPO Program Planning in the Programmatic CTV World: Why You Should Start Now

InMobi

As connected TV (CTV) viewership rises, so does programmatic CTV media buying. For a more detailed look at what SPO stands for and what it means for mobile marketers, be sure to download your copy of InMobi’s SPO guidebook today. This limits the scale for CTV advertising.

article thumbnail

The WIR: Big Tech Tumbles, Publicis Posts Growth, and MFE Merges with Mediaset España

VideoWeek

MFE Begins Merger, but Won’t Pursue ProSieben Takeover Yet MediaForEurope, owner of Mediaset Italia, this week formally commenced its merger with Mediaset España, part of a long running plan to create a pan-European media powerhouse. However, Amazon’s advertising revenue jumped 19 percent YoY to reach $11.56 percent), Alphabet (-3.8

Media 52
article thumbnail

7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. Remember that marvelous pair of sneakers you were checking out online last week? You know – the one that you put in your shopping cart but then decided to get later?