Time to Get Serious About Appleās SKAdNetwork 4.0
InMobi
MARCH 7, 2023
Apple released its much-awaited SKAdNetwork (SKAN) 4.0 in late October 2022, and at InMobi, we’ve spent many months ahead of the announcement educating performance marketers on everything they need to know to prepare – from the basics to the nitty-gritty. Some notable enhancements to SKAN 4.0
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