InMobi

NOVEMBER 23, 2021

It has been nearly six months since Apple started enforcing App Tracking Transparency (ATT) changes with their iOS 14.5 and above) was about 25% of InMobi supply in May, it increased over the next few months and has stabilized to around 34-36% in the most recent months. While opt-in supply (for versions iOS 14.5

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

Digiday

APRIL 19, 2023

The platform’s user base has often been cited by marketers as too small, while the app took a beating, advertising-wise, after Apple’s App Tracking Transparency (ATT) came into effect. Avi Gandhi, founder of Partner with Creators, was impressed that the platform is expanding access to monetized Stories.

Advertising 77

Advertising Entertainment Audience Media 77

Clearcode

JULY 13, 2022

Didn’t have time to read the main AdTech and MarTech news stories from the past few months? Below are the main industry news stories from Q2 2022, including Netflix’s plans to show ads, the EU’s new DSA and DMA legislation, and Vodafone’s plans to create a supercookie. Top Stories AdTech and MarTech News Stories.

MarTech 52

MarTech Cookies Ad Tech Advertising 52