article thumbnail

Media Buying Briefing: Sparked up by data, new advertisers buy into cannabis marketing

Digiday

To wit, the partnership lets media buyers activate NXTeck segments and combine them with other targeting criteria, such as performance and viewability targeting, to create customized packages on Smart’s platform. And QSR [buyers are] a huge consumer of this type of data.”. Speed reading.

Media 71
article thumbnail

The WIR: The Trade Desk Shares Slide Over Q4 Outlook, Roblox Launches Video Ads, and Reach Cuts Ten Percent of its Workforce

VideoWeek

Publishers will earn from either video impressions, where the ad is shown for two seconds and meets certain viewability criteria, or video completions, which have to meet the same viewability criteria. Roblox developers can also choose to offer in-game rewards in exchange for video completions.