Programmatically Speaking: Understanding VAST, VPAID, MRAID and SIMID
InMobi
APRIL 30, 2019
If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. Great, so VAST fulfilled all of the industry’s requirements?
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