Marketing Performance Targeting ROI 
Martech
JULY 8, 2025
The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — without crossing legal or ethical lines. ROI measurement and modeling. That’s where data clean rooms (DCR) come in.
Marketing Dive
JUNE 26, 2025
Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. That last element is the main focus of this updated advice, with Pinterest looking to help marketers align with its visual search features.
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Single Grain
JULY 19, 2025
Connect community data to automated business actions by triggering re-engagement campaigns when engagement drops below thresholds and identifying high-engagement, low-adoption members for targeted upselling opportunities. This tactic helped top-performing communities achieve a 6.8% engagement rate per post, exactly double the 3.4%
Martech
MARCH 10, 2022
Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on.
MNTN
NOVEMBER 22, 2022
There’s no question that digital marketing is essential to the growth of businesses today. But so often, the term becomes a catch-all term for all forms of marketing. In reality, there are many different kinds of digital marketing. With performance marketing, you only pay for measurable results, whether it’s a click or a sale.
MNTN
JUNE 10, 2024
These days, digital marketing is a way of life. Companies across the world have budgeted more of their marketing dollars for online video advertising, social media, and other digital channels over the past few years. Today, we’ll discuss the critical steps you need to take for a successful performance marketing strategy.
MNTN
JUNE 11, 2024
Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. The whole point is that you are paying for the performance of a campaign rather than the campaign itself.
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