Marketing Dive

JUNE 26, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. That last element is the main focus of this updated advice, with Pinterest looking to help marketers align with its visual search features.

Cookies 101

Cookies Performance Targeting Agency Ad Tech 101

Martech

JULY 8, 2025

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — without crossing legal or ethical lines. ROI measurement and modeling. That’s where data clean rooms (DCR) come in.

GDPR 103

GDPR Performance Targeting ROI Audience 103

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on.

Marketing 110

Marketing Brand Awareness Click Through Rate Audience 110

MNTN

NOVEMBER 22, 2022

There’s no question that digital marketing is essential to the growth of businesses today. But so often, the term becomes a catch-all term for all forms of marketing. In reality, there are many different kinds of digital marketing. With performance marketing, you only pay for measurable results, whether it’s a click or a sale.

Marketing 52

Marketing Conversion Rate Native Advertising ROI 52

MNTN

JUNE 10, 2024

These days, digital marketing is a way of life. Companies across the world have budgeted more of their marketing dollars for online video advertising, social media, and other digital channels over the past few years. Today, we’ll discuss the critical steps you need to take for a successful performance marketing strategy.

Marketing 52

Marketing A/B Testing Performance Targeting Audience 52

MNTN

JUNE 11, 2024

Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. The whole point is that you are paying for the performance of a campaign rather than the campaign itself.

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

MNTN

JANUARY 13, 2023

Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. The whole point is that you are paying for the performance of a campaign rather than the campaign itself.

Advertising 52

Advertising CPA Marketing Brand Awareness 52