Information Technology Marketing ROI 
Single Grain
APRIL 29, 2025
A data-informed, technology-enhanced lead-to-sale process is essential for sustainable growth. At its core, this process bridges the gap between marketing and sales, creating a cohesive revenue-generating system. Results: Achieved a 260% increase in lead conversion rates and a 300% increase in marketing qualified leads (MQLs).
Martech
JUNE 7, 2022
I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?” The ROI formula. Enables new marketing channels.
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Martech
MARCH 29, 2023
A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. Learn how a marketing technology optimization framework benefits marketing organizations, enhances the customer experience and drives real ROI.
Martech
NOVEMBER 9, 2022
Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Podcasts have a lot of upside for B2B marketers. Processing.
Martech Series
JULY 20, 2022
SeoSamba has partnered with thousands of small businesses around the world and helped them reach new goals and implement winning strategies with measurable ROI. Marketing Technology News: Contentstack Wins Six 2022 Comparably Best Places to Work Awards. Say Michel Leconte, CEO of SeoSamba.
Martech
SEPTEMBER 28, 2021
Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Why do marketers need identity resolution platforms? What identity resolution platforms do.
Martech Series
DECEMBER 7, 2022
Two-thirds (64.6%) of respondents say increasing the return on investment (ROI) from data and analytics investments is critical, with 40% stating that investments to date have not achieved the desired results. Marketing Technology News: Acxiom Forecasts Top Five Customer Experience Trends for 2023.
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