Martech Series

JUNE 15, 2022

Since its launch in April 2021, DeepIntent Outcomes has been used to automatically optimize media based on real-world clinical data for 85 leading pharmaceutical brands, with over 50 brands benefiting from DeepIntent Outcomes year to date. ” Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech

OCTOBER 11, 2023

Novartis, the pharmaceutical company, shares content in batches with a similar theme ( a charity, cancer research, culture, etc.) In the digital past, you had, on average, eight seconds to make an impression. Get MarTech! For example, IG has become a significant channel for McKinsey in distributing thought leadership.

Media 131

Media Pharmaceuticals Audience Impressions 131

Martech Series

OCTOBER 13, 2022

Significantly, AdTheorent only delivers an impression when AdTheorent’s predictive models indicate a higher probability that an ad opportunity will both be served within the customized target audience and lead to completion of an advertiser-specified campaign action (i.e., prescription fill, digital action, Audience Quality, etc.).

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech

MARCH 18, 2024

Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. They were more, “Let’s look at impressions and let’s look at coverage trackers, and let’s do things manually.” Get MarTech! In your inbox.

Pharmaceuticals 69

Pharmaceuticals Machine Learning Agency Healthcare 69