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2019 Trends: Targeted Advertising, Machine Learning and Artificial Intelligence

InMobi

In terms of improving the overall effectiveness of targeted advertising, machine learning (ML) and artificial intelligence (AI) hold a lot of promise. Our first post was on transparency , the second predictions post focused on OTT , our third post talked about in-app header bidding and our fourth blog discussed data monetization.

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Vignette Ads: Add this to your mobile ad stack [2022]

Monetize More

How to Monetize Your Website or App with Vignette Ads? Since Vignette ads are a byproduct of Google AdSense Auto Ads, these ad types leverage machine learning to automatically place ads on different web pages of approved websites. You should see a full-page ad. Open the domain. Conclusion.

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Emodo Q&A: Adapt Launches Debate on Traditional Native Ads vs. Advanced Native Ads

Ad Monsters

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. If you think about the history of the internet we started with very basic ads, and basic ad networks, then we evolved to web 2.0 with programmatic and header bidding, etc.

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Mediavine vs. AdSense vs. MonetizeMore: Ad Revenue Battle Royale 2023

Monetize More

As a Google Certified Publishing Partner, Mediavine offers a comprehensive suite of ad management services, including ad optimization, video monetization, and sponsored content, all aimed at helping website owners maximize their ad revenue.

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How to Increase the Ad Fill Rate – A Guide for Publishers

Brid.tv

TargetVideos dynamic price floor optimizer uses machine learning to figure out the best price floors for your inventory. Manage Ad Blockers The cat-and-mouse game between ad blockers and ad tech has been going on pretty much since the inception of digital advertising. Find out how to optimize your price floors.

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2019 Trends: Cross-Device Attribution and Multi-Touch Attribution Marketing

InMobi

Previous entries covered transparency , OTT , in-app header bidding , data and machine learning. LEARN MORE Moving Beyond Last-Click Conversions with Mobile Ads In most digital ad strategies historically, the only marketing touchpoint that mattered was the final click.

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Best Gaming Ad Networks [2023]

Monetize More

AppLovin specializes on the mobile ad networks niche and supports all ad formats from video ads to leaderboard ads. AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns. It primarily displays video, banner, and interstitial ads.