Relevant-Digital

APRIL 12, 2022

One of the ways to have grown in popularity in recent years is Ad refresh, which is already being used by thousands of Premium publishers to commercialize their advertising inventory. Publishers are constantly looking for new ways to increase their advertising revenue.

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Automatad Inc.

JANUARY 9, 2024

Share Tweet Share Header bidding (HB) has set a benchmark and become the default approach for a publisher to monetize their website. Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. Why video ads, you ask? Well, for starters, adtech knows video ad supremacy !

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Monetize More

APRIL 19, 2023

With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore. Looking to monetize your website or blog?

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Automatad Inc.

NOVEMBER 20, 2023

Source: Statista Publishers prefer using direct or guaranteed deals to sell their inventory because it gets them high value and demand, along with extensive control and transparency over the dealing process. How Does Preferred Deal Work? Then, the Ad Manager renders the ad on your website. There is no auction.

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Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Here’s how publishers can maximize their Q4 revenue. Publishers can deploy a variety of programmatic advertising solutions in their ad stack. Contextual Advertising. Audience Segmentation.

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Automatad Inc.

JANUARY 26, 2023

Let’s learn what page RPM is and how to maintain it at its best value to achieve revenue heights. Impression RPM: This is the revenue generated per thousand ad impressions. It is calculated by dividing total revenue by the number of ad impressions and multiplying by 1000. How Is Page RPM Calculated? What Is Page RPM?

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Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? 6 commonly used programmatic advertising channels/formats; How Does Programmatic Advertising Work? Why Use Programmatic Advertising?

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