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Six Mobile Creative Ideas to Dramatically Increase Holiday Sales

InMobi

Brands are looking for the best ways to include mobile in their media mix this holiday season, but smart marketers know that simply repurposing existing desktop banners will not tap into the true power of mobile to drive holiday sales. Users can click through to a mobile site or app to buy on-the-spot thereby driving immediate sales.

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The Mobile Opportunity for Travel Marketers

InMobi

Although roaming data charges are higher, many airports offer free WiFi within the airports which provides an opportunity for retail brands to use geo targeted mobile ads and time bound offers to drive foot traffic.