Basis

MAY 9, 2022

Fortunately, there is one existing solution that affords media buyers all these benefits: automation. Recent technological developments in the areas of artificial intelligence and machine learning have enabled advertisers to create more personalized content while leaving antiquated manual techniques behind.

Geo targeting 63

Geo targeting Advertising Machine Learning Audience 63

Martech

AUGUST 25, 2022

Instead, machine learning determines on the fly what queries could be relevant and then generates a dynamic ad for each. So there’s something to be said for allowing the machine some freedom to test and let it find users who will convert in some unexpected places to achieve the greatest possible incrementality. Geo-targeting.

Machine Learning 88

Machine Learning Conversion Geo targeting Audience 88

Basis

JULY 19, 2022

A cocktail of factors, including the Supreme Court’s recent rulings, inflation, presidential popularity ratings, and a chaotic social media landscape , will make this election cycle different than any before. Hyperlocal geo-targeting is another powerful automated solution for marketers to have in their toolkits.

Advertising 52

Advertising Geo targeting Machine Learning Cookies 52

Martech

JUNE 1, 2022

Targeting not affected. At our agency, when running media, we use the following targeting strategies based on either second party data or Device ID/IP Address, to not be affected by upcoming industry changes: Device ID lookback targeting. Point-of-Interest targeting purchase. Weather-triggered targeting.

Marketing 117

Marketing Cookies Geo targeting First-Party Cookies 117

Lemonads

AUGUST 10, 2020

The hybrid format was designed to serve ads and make the discovery of new and interesting content very easy and user-friendly, allowing to use media banners and native ads in the course of the same campaign, which comes in handy for clients and agencies when running brand promotion campaigns. So, let’s see what native advertising truly means.

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Lemonads

AUGUST 30, 2020

Their Algorithms and machine learning make intelligent recommendations that optimize revenue. Taboola and RevContent Specialties are both in Advertising , Content Marketing , Consumer Engagement, and Targeting without leaving the user experience on the side! But let’s see more! Let’s check what both can offer!

CPM 52

CPM CPC Native Advertising CPA 52

Adtelligent

OCTOBER 6, 2021

Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. The platform can often employ remarketing, geo-targeting, data and IP address targeting, website or app targeting, and many other possibilities to enhance the accuracy and quality of shown ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52