VideoWeek

SEPTEMBER 9, 2022

IAB Europe vs GDPR to be Heard at Europe’s Highest Court. A European court has dismissed IAB Europe’s appeal against the landmark EU ruling that its Transparency and Consent Framework (TCF) violates GDPR. Snapchat Aims to Snap Up Millennial Users. Spend on UK Production Up for Broadcasters, Down for Streamers.

GDPR 52

GDPR Media Audience Ad Tech 52

Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Adtelligent

OCTOBER 6, 2021

DMPs are usually integrated with demand-side platforms (DSPs) on the advertiser’s side or supply-side platforms (SSPs) on the publisher’s side and ad exchanges to take full advantage of the ad inventory available. DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

MAY 16, 2023

Advertisers can also pay based on how long their ads are up on the website. Dive Deeper: How to Determine a Marketing Budget for Your Brand Scalable Native ads are one of the most versatile paid media options. Since native ads blend with organic content, users treat them like regular posts.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Single Grain

JULY 21, 2021

Even a small change can end up causing massive cuts in their traffic volumes, and all within a few hours. Google wants you to spend more on their ad network because, let's face it, that's how they make money. Advertisers can implement this new ad type directly through a Shopping campaign.

Conversion 111

Conversion CPA GDPR SEO 111

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Statista ) The American pay-per-performance value makes up 24.4% Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52