The WIR: Amazon Prime Video Announces Ads Plans, FAST Channels Face UK Regulation, and Rupert Murdoch Steps Down
VideoWeek
SEPTEMBER 22, 2023
The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. Barb Upgrades API to Include BVOD, SVOD and Video-Sharing Services Barb, the UK’s TV measurement body, has upgraded its API to include BVOD, SVOD and video-sharing services.
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