Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Since he’d taken my online course on GA4, my former student asked me, “How will the change to key events impact my metrics and reporting?

Conversion 116

Conversion SEO Brand Awareness eCommerce 116

Martech

JUNE 27, 2023

If you haven’t yet transitioned to its successor, Google Analytics 4 (GA4), on July 1 Google will automatically do it for you. While GA4 is a powerful tool with a great price point (the standard version, at least, is free), it may not be for you. So, even if you do use GA4, you will have to learn a new system. Learning curve.

Healthcare 105

Healthcare Cookies MarTech Marketing 105

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. subscribers) Charles Farina Charles is head of innovation for the ad services company AdSwerve and is always up on the latest GA4 developments. LinkedIn: Brie E Anderson (2.6K

MarTech 109

MarTech Agency Marketing 109

AdvertiseMint

JANUARY 22, 2024

Would you like to know the Google Analytics 4 (GA4)? Google Analytics 4 (GA4) is the latest iteration of Google’s powerful analytics platform. This blog post will explore everything on Google Analytics 4 (GA4). What is GA4? The following are the benefits and key features of GA4: 1. Run GA4 in parallel.

Marketing 52

Marketing Audience Agency Advertising 52

Ad Ops Hero

JUNE 25, 2023

As we enter the new year, we are getting closer to welcoming Google Analytics 4 (GA4) as the replacement to our beloved Universal Analytics (UA), sunsetting in 2023 for standard properties and in 2024 for 360 properties. This means that most of you have started, or will soon start, creating GA4 properties and exploring its capabilities.

Conversion 52

Conversion 52

Ad Ops Hero

JUNE 25, 2023

This is a little different in Google Analytics 4 (GA4) for Google Tag Manager (GTM). Each event tag (remembering again that everything in GA4 is an event), needs to call this a ‘configuration tag’. First, when setting up tagging for GA4 you will set up a configuration tag. Here is the video tutorial link: [link]

52

52

Martech

JANUARY 30, 2024

We’ve really been investing in developer content, technical tutorials, building this more of an educational approach to marketing and letting the developer then choose when they’re ready to speak to us and talk to us.” All SEO reporting (built on GA and GA4). Marketing reports in our business insights tool. Remarketing.

Cookies 126

Cookies Marketing Retargeting CPC 126