VideoWeek
MAY 15, 2024
Plus some (though not all) of the technologies gaining traction as cookie-free ad tools require publishers to have some first-party data in order to get the most out of them, clean rooms being a good example. And for advertising cookies, it must be equally easy for users to “reject all” as it is to “accept all”.
Martech
MARCH 15, 2022
The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?
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Media Math
MAY 31, 2022
LiveIntent provides the nonID connected to each impression to the connected SSPs. Advertisers can target LiveAudiences curated by LiveIntent or build proprietary audiences with their first-party data put into packages that can be targeted in their DSP. What makes it different from other solutions on the market?
Martech
MARCH 14, 2022
Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers.
Martech
MARCH 6, 2023
We were one of the first DMPs coming to market in 2011.” It was historically a probabilistic graph, but we’ve now expanded it to being a hybrid; so we can ingest data tied to email,” in other words, first-party data. Conversely, Spherical can send campaign data like clicks and impressions to the CDP.
Adtelligent
MARCH 12, 2020
If the information lines up, the browser sends the relevant cookies together with the request. The first-party and third-party cookies are both data files that the web browser saves to the user’s computer. The website that user visits directly creates and stores first-party cookies.
Digiday
JUNE 8, 2022
With pushback from regulators on third-party cookies and other tracking technology, an entire ID tech and standardization industry has emerged. These publisher first-party IDs can be matched with advertiser-created first-party IDs to find ad placement matches within DSPs or other shared tools.
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