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GA4 Server-Side Tagging Setup: A Complete GDPR-Compliant Guide for 2025

Single Grain

A mid-market e-commerce retailer discovered they were losing 35% of their conversion tracking data to ad blockers and browser privacy changes. Essential configuration steps include persisting client ID with secure, HttpOnly cookies and configuring cross-subdomain cookie tracking.

GDPR 52
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A Brief Timeline of Signal Loss

VideoWeek

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. Difficult, but not impossible at least at first. Chromes dominant market share meant advertisers couldnt rest on their laurels.

Cookies 91
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What is a customer data platform or CDP and why are so many marketers talking about them?

Martech

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Marketing 137
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What Impact Will a Cookieless Future Have on Digital Marketing?

AdvertiseMint

The winds of change are blowing in the digital marketing frontier. We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Cookies are being crumbled. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads.

Cookies 98
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Weekly Roundup: Post-Cookie Insights for Publishers, GDPR Impact on Global Businesses, and More

Automatad Inc.

Post cookie insights for publishers. Vox EU examines how GDPR has affected global businesses. Are Publishers Prepared for a Post-cookie World? Examining the profits and sales of various companies across myriad sectors in 61 European countries, this report highlights two key areas in which GDPR has affected businesses. .

GDPR 52
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Google’s Phase-Out of Third-Party Cookies Has Begun

Brid.tv

What to Expect From Google’s Privacy Initiative Topics API How Does the Phase-Out Impact Advertising How Can Publishers Prepare for the Phase-Out Work With a Trustworthy Partner – TargetVideo The Post-Cookie Era Starts! With the age of privacy before us, GDPR and CPRA regulations – user data protection, is the primary focus.

Cookies 96
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First-Party vs. Third-Party Cookies: What Marketers Need to Know

Smart-Hub

Third-party trackers entered the stage in the early 2000s, which enabled marketers to perform online tracking and launch targeted campaigns. This contributed to the already existing privacy concerns, so the first directives regarding the usage of cookies started to appear. What Are First-Party Cookies?

Cookies 56