Martech

MARCH 15, 2022

In other words, adtech is for media buys, and martech is for customer personalization. But consumers don’t distinguish between adtech and martech. ” So, what happens in the absence of third-party cookies? First-party cookies. Contextual ad targeting. Click here to download!

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Martech

OCTOBER 11, 2022

If you’ve worked in marketing during the past few decades, you know the importance of cookies in helping you measure your goals and advertise your brand. So it might seem jarring to think GA4 is messing with cookies at all. The short version is that Google Analytics 4 relies on first-party cookies while restricting third-party cookies.

Agency 90

Agency Cookies Marketing First-Party Cookies 90

Single Grain

JUNE 25, 2021

However, despite the collaborative approach taken by Google and the lengthy proposed timeline for finding a replacement for third-party cookies that suits individual users, digital advertising and publishers, the announcement has been met with some skepticism and trepidation. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Martech

SEPTEMBER 22, 2021

The number and breadth of robust pre-built connectors to other martech systems. Analytics, including those powered by machine learning and artificial intelligence , that surface insights, enable journey mapping, audience segmentation and predictive modeling.

Marketing 122

Marketing Machine Learning GDPR Healthcare 122