Remove Fill rate Remove MarTech Remove Real Estate
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How Publishers Can Make More Money With AdTech

Clearcode

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers.

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InMobi CEO bullish about prospects for independents in the advertising space

Martech

In Telco Cloud and Retail Cloud we’re almost giving you branded real estate you can deploy within your own properties that will generate more time with the consumer, that can then be monetized through advertising and other means.” So maybe the prices are going to go down, but the fill rates are going to go up.”