Digital Turbine

DECEMBER 14, 2022

We spoke with Kevin Ford, Senior Marketing Manager at Mintegral , to learn how app developers can best capture in-app revenue in APAC. Culturally, mobile gaming audiences in APAC have different wants and needs than Western audiences. With such different landscapes, how can publishers adapt in-app monetization for APAC audiences?

Fill rate 98

Fill rate Header Bidding A/B Testing Ad network 98

Monetize More

FEBRUARY 8, 2023

Imagine how enriching your life would be if you eliminated 90% of your site’s invalid traffic (IVT). Imagine how much time you could spend with your family or working on new projects. What could you achieve if you found a way to improve revenue in less than 3 months? Tired of poor Ad RPMs? Happy reading!

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Monetize More

JULY 8, 2022

In-app bidding has been the secret sauce of the 10% of app publishers who are killing it in mobile advertising. In this article, we’ll explore how in-app header bidding works and why you should consider using it for scaling your app monetization. What Is In-App Header Bidding? Related Read: [link].

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Brid.tv

NOVEMBER 4, 2022

One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Table of Contents What Is Video Header Bidding? How Does Video Header Bidding Work?

Header Bidding 73

Header Bidding Ad Server Video Ads Ad Exchange 73

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. But how is this rise impacting app publishers? In-app header bidding, when combined with unified auctions, has already helped many app publishers.

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Brid.tv

DECEMBER 21, 2022

So to help you reach a final decision, we’ve put together a quick guide to mobile ad networks, how they work, and which key features they should have. Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? How Do Mobile Ad Networks Work? How Mobile Ad Networks Work. Google AdMob 2. Marketplace 3.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66