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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

Therefore, a high fill rate is ensured by ads from potential demand partners. Higher fill rates increase your ad revenue and yield. Try interactive ads like rich-media ads , sticky ads , and pop-up ads when the user is about to exit. Use server-side header bidding.

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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

Therefore, a high fill rate is ensured by ads from potential demand partners. Higher fill rates increase your ad revenue and yield. Try interactive ads like rich-media ads , sticky ads , and pop-up ads when the user is about to exit. Use server-side header bidding.

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What’s the difference between RPM and session RPMs (RPS)?

Monetize More

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session. Get started here.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.

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12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. Header Bidding Support. That is particularly true for video header bidding since publishers can use it to achieve CPMs in the dozens.

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20 Best Video Ad Networks for Publishers

Brid.tv

Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance.

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10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

Yahoo Ad Tech (Formerly Verizon Media) 5. Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Yahoo Ad Tech (Formerly Verizon Media). SpringServe mainly trades inventory through header bidding, but direct deals are also available.