Remove Fashion Remove GDPR Remove Native Advertising
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How Publishers Can Make More Money With AdTech

Clearcode

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

Google is getting so good at anticipating users’ intent that it’s now fashioning tailored SERPs with information connected to the user query. billion home and fashion objects and has inspired over 600 million searches on Pinterest’s mobile apps and browser extensions. Since its launch, they have seen a 140% growth in Lens usage.

Marketing 126
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The WIR: Netflix Announces Price and Measurement Partners for Ads, EU Prepares Major Antitrust Fine for Google, and Roku Unveils Smart Home Product Line

VideoWeek

“Delivering the best experience for publishers, advertisers and consumers is hugely important to us – and this includes adapting to the rise in the use of video in native advertising,” said MGID CEO Sergii Denysenko. UK Seeks Open Data Relationship with US After Pledge to Scrap GDPR, read on VideoWeek.

Ad Tech 52
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The WIR: EU Considers Digital Ad Tax Amid Trade Wars, People Magazine Launches a TikTok-Like App, and Havas Reports Q1 Growth

VideoWeek

The Commission has said the proposals would focus on reporting requirements for organisations with less than 500 people, but will keep the core objective of GDPR intact. This is how GDPR was supposed to work empowering users to make choices on the basis of information, with a high baseline level of data protection.

GDPR 52