Remove Entertainment Remove GDPR Remove Native Advertising
article thumbnail

2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

article thumbnail

How Publishers Can Make More Money With AdTech

Clearcode

Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue. This can include news articles, educational material, as well as video entertainment and live sporting content. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

Short-form video can be highly effective and offer significant ROI, due to several factors: Short-form videos are concise, easy to consume and can be highly entertaining or informative, which resonates well with social media users. Among the many options available, some of which we mentioned here, marketers have found native advertising.

Marketing 126
article thumbnail

The WIR: Netflix Announces Price and Measurement Partners for Ads, EU Prepares Major Antitrust Fine for Google, and Roku Unveils Smart Home Product Line

VideoWeek

“Delivering the best experience for publishers, advertisers and consumers is hugely important to us – and this includes adapting to the rise in the use of video in native advertising,” said MGID CEO Sergii Denysenko. This hit to advertising outweighed the bump in circulation which followed the Queen’s death.

Ad Tech 52
article thumbnail

The WIR: EU Considers Digital Ad Tax Amid Trade Wars, People Magazine Launches a TikTok-Like App, and Havas Reports Q1 Growth

VideoWeek

The Commission has said the proposals would focus on reporting requirements for organisations with less than 500 people, but will keep the core objective of GDPR intact. This is how GDPR was supposed to work empowering users to make choices on the basis of information, with a high baseline level of data protection.

GDPR 52