Sat.Feb 19, 2022 - Fri.Feb 25, 2022

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Building Resilient Brands: 2022 India Mobile Marketing Handbook

InMobi

With the pandemic having accelerated the digital revolution, expectations across the board – be it from consumers, brands, agencies, or media owners – are at an all-time high. The rise of the woman gamer: As of 2021, the mobile games market is on track to surpass $120 billion in spending, growing 20% over the $100 billion in 2020.

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Illustrated by InMobi | 2022 India Mobile Marketing Handbook - Part 2

InMobi

As organizations continue to pivot, strategize, and build mobile marketing maturity in the next normal, leaders across the advertising ecosystem believe that to build a resilient brand, it comes down to three indisputable factors – purpose, authenticity and consistency. Read on to learn more.