Adweek

APRIL 19, 2023

Visitors who flock to the United Kingdom often head to London to see sites such as Buckingham Palace or Big Ben, but tourism body VisitBritain wants to demonstrate there is much more to see across the nation. A recent marketing push from VisitBritain, created by agency Pablo London, uses both a new line of tea.

Agency 216

Agency Marketing 216

Adweek

APRIL 18, 2023

Last year, publisher EA Sports split with FIFA, soccer's global governing body, ending a three-decade licensing deal. It's a new era for generations of soccer and gaming fans. The breakup means that one of the most popular and enduring gaming franchises can no longer call itself FIFA and has been renamed to EA Sports FC.

Marketing 195

Marketing 195

Digiday

APRIL 20, 2023

Where’s the best place to hide a body? However, marketing and AI experts see the opportunity as a chance for Google to take what has become a “cluttered,” “disjointed,” and “confusing” product and make it into something significantly more simplified. There’s a joke in the industry,” said David Shapiro, svp of earned media at NP Digital.

Marketing 61

Marketing SEO Search Advertising Retail 61

Digiday

APRIL 20, 2023

The opportunity is there for simplified connections to the proprietary contextual data of publishers,” said Richard Reeves, managing director of trade body the Association of Online Publishers. Publishers don’t want this, given the amount of money they stand to lose.

Ad Tech 63

Ad Tech Impressions Conversion Advertising 63