July, 2022

WWE Marks SummerSlam Weekend With YouTube Milestones

Adweek

World Wrestling Entertainment became just the seventh channel overall and the first sports brand to top 70 billion views on YouTube.

The Top 6 PPC Trends for SaaS businesses in 2022

Ad Rants

Paid advertising is one way to dominate your industry and get ahead of the competition. A PPC agency can help you create and implement an effective PPC campaign that will help you achieve your business goals.

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Generate sales with technology

The Ad Tech Blog

Long gone are the days of the door-to-door salesperson. In today’s world, we generate sales using technology. A sales tech stack might not be cheap, but the revenue opportunity is clear.

Our stories are all we really know

Seth Godin

Joni wrote, “Rows and floes of angel hair And ice cream castles in the air And feather canyons everywhere I’ve looked at clouds that way. But now they only block the sun They rain and snow on everyone So many things I would have done But clouds got in my way.

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Google Delays The End Of Third-Party Cookies (Again), From 2023 To The End Of 2024

AdExchanger

Procrastinators are being given a gift (of sorts): Google is postponing its deadline for the phaseout of third-party cookies in Chrome by a year, until the second half of 2024. This is the second time Google pushed off the deadline, but it says it’s doing so in response to industry feedback.

7 campaigns that transcended the turmoil of H1 2022

Marketing Dive

Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers

Nonprofit Newsroom Verite to Launch, Serving New Orleans

Adweek

Three veteran New Orleans journalists announced on Wednesday the launch of a nonprofit news organization, designed to serve the city's marginalized communities--and becoming the latest in a series of nonprofit newsrooms across the country that aim to reverse the spread of local news deserts.

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Estimates

The Ad Tech Blog

Your estimate is wrong. A recurrent topic in my 1x1s is how to estimate correctly. Why is this such a hard question to answer? Because it is attached to another, even more unpleasant, question: “ why is this taking so long?

Paths not taken

Seth Godin

And vs Or. Leading a project is about causing the death of a million ‘ands’ There was a long line at the ice cream stand, but the person in front wasn’t budging. The customer had narrowed down the choice to four flavors, but they were paralyzed, unable to choose.

Google’s Topics API Picks On Smaller Publishers

AdExchanger

Google recently began testing Topics API, the latest part of its Chrome Privacy Sandbox.

50% of marketers impede ROI by underinvesting in media, Nielsen finds

Marketing Dive

Even a long-established channel like social media is still underinvested, despite delivering better ROI than TV, according to new research

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Marketing Morsels: A Licker on the Loose, Glow-in-the-Dark S’moregazing and More

Adweek

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: A Licker breaks loose from Netflix's 3D billboard Resident Evil bursts onto Netflix in 12 hours! Just like this Licker burst out of a NYC billboard!

The Industry Reacts to Google’s Crumbling Cookie Timeline

VideoWeek

Google’s latest delay in its plans to phase out third-party cookies may not come as much of a surprise – the deadline was already pushed back last year to 2023 – but the tech giant’s new extension to 2024 has raised eyebrows among those companies currently testing ways to target ads in a privacy-first environment.

Lead Scoring

The Ad Tech Blog

Do you need a Lead Scoring system? I don’t know any popular lead scoring system. Some CRMs like Salesforce or Hubspot offer an off-the-shelf solution.

Management with intent

Seth Godin

When Frederic Taylor brought the world Scientific Management a hundred years ago, it changed what it meant to run a factory. Stopwatches and assembly lines dramatically outperformed the traditional piecemeal approach.

Why QR Codes Are Only The Beginning For Shoppable TV Ads

AdExchanger

Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time. Until recently, however, the reality of shoppable TV has lagged far behind the idea.

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Chipotle's Buy the Dip game will give away $200K in crypto

Marketing Dive

The stock market simulation game follows the chain accepting cryptocurrency payments and enables players to win digital currency or promo codes

The 9 TV-Themed 2022 Comic-Con Activations You Need to See

Adweek

Comic-Con is back. In 2020, the Covid-19 pandemic shut down San Diego Comic-Con for the first time in 50 years. Unfortunately, the virtual Comic-Con events that followed didn't quite match the former glory or excitement fans felt on their annual pop culture pilgrimages to the West Coast.

In New Attack Ad, Governor Abbott Deals the Misogyny Card

AdPulp

Texas Governor Greg Abbott has promised to spend $100M to defeat Beto O’Rourke, his Democratic opponent this November. That’s plenty of money to paint yourself and your record as governor in white light while diminishing your opponent at every turn.

Accurate Data

The Ad Tech Blog

Is my data really accurate? The general wisdom goes: “the more accurate data we have, the better decisions we make.” ” I’ve heard founders questioning Google Analytics data accuracy. “Can I trust in Google numbers?”

The crossroads

Seth Godin

Which way to head? We live in a world characterized by mistrust, ill health, economic uncertainty, inflicted racial trauma, generational shift and the existential crisis caused by carbon.

Disney Integrates With The Trade Desk And UID2 In Pursuit Of Better Addressability

AdExchanger

If addressable ad IDs are the new keys to the kingdom, then you’ll find The Trade Desk at Epcot this summer.

Kia spot offers NFTs to viewers who scan QR code

Marketing Dive

Mobile users who respond to the offer receive a non-fungible token partly inspired by the Dead Army Skeleton Klub

Marketing Morsels: RIP Chaco Taco, Cheesecake Candles and More

Adweek

Welcome to Marketing Morsels, a menu of delightful (and in this case, tragic) news items from the past week. Enjoy the assortment!

No Longer a Novelty, Attention Metrics are Now Fully Ingrained in Agencies’ Planning and Measurement

VideoWeek

Media measurement has arguably never faced more upheaval than it is facing right now. The loss of third-party cookies threatens to neuter a host of digital ad measurement tools. The proliferation of media platforms and channels is making the drive for cross-media measurement ever more urgent.

Metaverse

The Ad Tech Blog

Why should I care about Metaverse? It was time for me to enter the Metaverse, so I recently bought an Oculus Quest 2. While it is remarkably cheap and amazing, it gets very uncomfortable to use, especially if you wear glasses. I don’t think people will get used to these “nose TVs.”

Are you an autodidact?

Seth Godin

It’s far easier now than it’s ever been before. You can look it up.). Bonus PS: highlighting some climate-related art and artists who helped with the Almanac: Von Wong (launching a new piece this week), Justin Brice Guariglia and Shepard Fairey.].

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Who Are The Winners – And Losers – If Google Spins Off Its Ad Business?

AdExchanger

Google may have a solution to the antitrust regulatory pressure it’s facing from governments around the world: a proactive spinoff.

Netflix picks Microsoft as partner to build ad-supported streaming business

Marketing Dive

It’s a major coup for Microsoft, a stealthy digital advertising player that won out thanks to offering flexibility and strong privacy safeguards

Burger King Austria now Asks Customers, ‘Regular or With Meat?’

Adweek

Burger King Austria is continuing the chain's introduction of plant-based menu items around the world with a new campaign to promote the burgers, which will be positioned as "the new normal" on its menu.

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AVOD Services are Getting Serious about Originals

VideoWeek

Amazon’s Prime Video service has already established itself as one of the leaders in the subscription video on-demand (SVOD) space.

SDLC (Software Development Life Cycle)

The Ad Tech Blog

We are small. We don’t need an SDLC. Most beginner founders I’ve met had the fantasy of a two steps SDLC process: 1) I have an idea, 2) code my idea. Then the idea becomes a moving target. The programmer either loses her mind or codes whatever she feels like.

Where do jobs come from?

Seth Godin

It must be more than a coincidence that there are almost enough jobs for everyone–a billion more jobs on Earth than there were a generation ago. Unemployment is debilitating and a real problem, but even high unemployment in many countries still means that most people have a job.

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This Tracking Pixel Lets Advertisers Use Their Media To Support Charitable Causes

AdExchanger

Philanthropy is making its way onto the media plan. On Tuesday, Givsly, a B2B marketing platform that helps brands and agencies make a social impact with their demand and lead generation efforts, launched an advertising solution in beta that translates ad engagement into charitable donations.

On ice: How whiskey brands are marketing to a new crowd

Marketing Dive

The commercialized whiskey industry is hundreds of years old. If it’s going to survive another 100, the marketing playbook needs to change

e.l.f. Cosmetics Eyes Gamers With Its Newest Collection

Adweek

e.l.f. Cosmetics is bringing makeup and skincare to its Twitch community and gamers in general with its rollout of eight-piece collection Game Up. e.l.f. Beauty vice president of integrated marketing communications Patrick O'Keefe said in a statement, "e.l.f. was an early adopter in beauty on Twitch.

How Much Do You Really Know About Monosodium Glutamate?

AdPulp

Americans pour mountains of salt onto their food. We also reflexively say, “No, thank you,” to Monosodium Glutamate, which could lower one’s salt intake. We’ve been saying no to MSG for decades, but why?