Inside VISA’s $11.4M ad spend: How one of the largest finance MNCs in the world is disrupting the e-payments market.
Ad Beat
OCTOBER 30, 2019
Let’s take a closer look at their advertising strategy: 2006: ‘Life Takes VISA’. After 20 years, VISA replaced their well-known tagline—”It’s everywhere you want to be” with “Life takes Visa”—as a part of their latest advertising campaign that was announced during the Winter Olympics.
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