February, 2020

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

UPDATED: This post was expanded and updated for 2020! While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing. Important Factors in the Ranking Algorithm.

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Top Marketing KPIs that Every B2B Company Needs to Track

Single Grain

Today’s businesses are driven by data, and you need to rely on numbers more seriously than ever before. These data points help you formulate highly targeted personalized marketing strategies. Rather, it should be “increase revenue by 4% by the end of 2020.”. Dive Deeper: Everything You Need to Know About B2B Performance Metrics.

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