Fri.May 19, 2023

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The Most Memorable Moments of 2023’s Upfront Week

Adweek

Upfront week has finally wrapped, and it's clear the Writers Guild of America strike had a significant impact on almost every presentation. Though the star power was slightly dimmer this year, with both Warner Bros. Discovery and Netflix only featuring executives during events as many celebrities refrained from crossing picket lines, the week still had.

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The 4 categories of AI that impact marketing: Generative AI

Martech

It’s almost impossible to ignore the impact of artificial intelligence on businesses today. The marketing industry is no exception. From ChatGPT ’s rise as the fastest-growing platform of all time to near-constant headlines on the latest AI-related product releases, we are inundated. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?

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Disney Enhances Wonder of Friendship Exhibition With Augmented Reality

Adweek

As part of its Disney100 celebration, Disney launched Wonder of Friendship: The Experience, a pop-up exhibition with interactive areas themed after classic Disney films and character friendships. Currently open in London, the Wonder of Friendship experience features four areas themed after movies including Alice in Wonderland and Lilo & Stitch. While the experience has tangible.

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As tech firms embrace AI, consumers remain wary — here’s what the numbers say

Marketing Dive

Over half of Americans believe AI companies should mitigate the tech’s risks, but the vast majority do not trust them to do so, according to Ipsos research.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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These Hardworking Beavers Star in ‘World’s Best Whisky Ad’

Adweek

Ahead of World Whisky Day on May 20, global marketing effectiveness and research company System1 has found what it claims is "the world's best whisky ad"--a recent campaign from Whyte & Mackay featuring puppet beavers. Released at the end of April for contemporary blended Scotch brand The Woodsman, owned by Whyte & Mackay, the "Well.

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HubSpot’s April 2023 releases: The manager’s guide

Martech

HubSpot’s April releases include a long-requested ability to book meetings for other users, many new Payments features and AI functionality to associate calls with deals. Here are the updates relevant for managers: Book meetings on behalf of other users (beta). New HubSpot embed for Salesforce (beta). Payments: Edit subscriptions (beta). Edit the next payment date for subscriptions.

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Our homunculus is showing

Seth Godin

The little person at the control panel, the one who sees what the retina produces, the one who decides, the one who speaks up… (This is the dualist solution to the free will problem–yes, I have a physical body, they say, but I also have a little human inside of me that gets to make free decisions separate from that…) Anthropomorphism is a powerful tool.

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Rita Ferro on Pulling Off Disney’s Upfront Event Without Jimmy Kimmel

Adweek

As upfront week winds down, Adweek is sitting down for postmortems with all the presenting ad sales chiefs, including NBCUniversal's Mark Marshall, Fox's Marianne Gambelli and TelevisaUnivision's Donna Speciale. Now, it's time for Rita Ferro, Disney's president of advertising sales and partnerships. Disney brought several big names to its Tuesday upfront event at the North.

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Mercedes-Benz names new CMO as auto transformation race heats up

Marketing Dive

Melody Lee previously worked at rival Cadillac, where she overhauled the brand’s identity and helped launch a luxury vehicle subscription service.

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BBDO Canada, FCB New York and Apple London Win Big at The One Show

Adweek

Creative Week ended with a flurry of awards at The One Show 2023 in New York, with Apple London, BBDO Canada and FCB New York bringing in big wins. Apple had a huge night at the 50th anniversary ceremony of The One Show, picking up Best of Show, Brand of the Year and Brand-Side/In-House Agency.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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The Big Story: Ad Tech’s Big Bets

AdExchanger

Where does ad tech see future growth? And where do expanding areas like retail media, privacy tech and connected TV need a reality check? Listen in to hear both cases The post The Big Story: Ad Tech’s Big Bets appeared first on AdExchanger.

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This Restaurant Brand Hijacked TikTokers’ Accounts to Remind Gen Z to Connect With Family

Adweek

A reminder to reconnect with older relatives IRL might be especially timely for generations raised with easy internet access. Social media can be a good way to stay in touch with family when they're far away, but there's no substitute for spending time in person. That is the message from popular Thai franchise Five Star.

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The TV Industry Is Embracing Automation

AdExchanger

Welcome to the 20th edition of AdExchanger’s Connected TV roundup, coming to you straight from the frontlines of our Programmatic IO conference in Las Vegas. Many of this week’s discussions The post The TV Industry Is Embracing Automation appeared first on AdExchanger.

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Donna Speciale on Fútbol, Football and Avoiding Strike-Related Upfront Upheaval

Adweek

With negotiations already well underway following a busy upfront week, Adweek is continuing its traditional postmortem sitdowns with the presenting ad sales chiefs. NBCUniversal's Mark Marshall and Fox's Marianne Gambelli got things started, and next up is Donna Speciale, TelevisaUnivision's president of U.S. advertising sales and marketing. Unlike most other presenters this week, TelevisaUnivision's event.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Netflix boosts ad-supported tier with new product, measurement options

Marketing Dive

The streamer also shared that the tier has nearly 5 million active global users, with membership more than doubling since the beginning of the year.

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Exclusive: WNBA Stars Don’t Need to Search for Style in New Google Campaign

Adweek

Basketball stars and fashion go hand-in-hand, and ahead of tonight's WNBA season tip-off, Google debuted a new campaign showcasing new ways to search as players show off their "tunnel fits." A 30-second spot featuring stars such as Kelsey Plum, DiDi Richards, Diamond DeShields, Arike Ogunbowale, Kahleah Copper and more will debut tonight on ESPN during.

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FaZe Clan to lay off 40% of staff amid economic struggles

Digiday

This morning, FaZe Clan, the prominent esports organization that went public at a $725 million valuation last year, laid off roughly 40 percent of its remaining staff. The layoff comes during a period of uncertainty about the future sustainability of the esports industry — and the ongoing collapse of FaZe, an organization that observers have long viewed as a bellwether for the industry at large , is yet another sign of the mounting esports winter.

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Champions of Change: Growing Women’s Sports Coverage With Togethxr’s Jessica Robertson

Adweek

When soccer superstar Alex Morgan called Jessica Robertson in 2019, she instantly picked up the phone. In 2021, Robertson and Morgan--alongside swimmer Simone Manuel, snowboarder Chloe Kim and WNBA icon Sue Bird--launched the media and lifestyle platform Togethxr, specifically targeting Gen Z and millennial women. Women's sports receive just 5% of media coverage, and Robertson.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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What Will the Ad-Supported Open Internet Look Like in 2023 and Beyond?

Ad Monsters

Over the past five years, we’ve watched walled gardens flourish while the open internet faces increasingly challenging conditions. By the end of this year, Google, Amazon, and The Trade Desk will control over 60% of the open Internet ad spend. In Jounce Media’s annual report, ‘The State of the Open Internet,’ three influential market forces shed light on the obstacles that media companies and advertising technology platforms face: demand concentration, bidstream bloat,

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Screenvision to Pitch Advertisers on Granular Data and Success With Streamers

Adweek

Screenvision, the nation's second-largest seller of ads in movie theaters, will make an upfront presentation to advertisers on May 23 in New York. The pitch: By placing ads across thousands of its movie theater screens, marketers can get more granular audience data while captivating a deeply engaged audience. Just ask Netflix. Connected TV networks led.

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The Important Calculus Behind Retention Rates

InMobi

In today’s fast-moving, over-complicated app developer ecosystem, retention rates are still an important way for app and game developers to evaluate user engagement, gauge the effectiveness of their product, and identify areas for improvement. Retention rates refer to the percentage of users who continue to use an app or game over a specified period of time.

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The Unique CEO-CMO Collaboration Between Exos’ Sarah Robb O’Hagan and Liz Austin

Adweek

From her early days, Sarah Robb O'Hagan has been a trailblazer in the world of marketing. Before she took the helm at brands like Equinox and Gatorade, she rose through the ranks in marketing, working her way up to marketing director at Nike. As CEO of fitness coaching platform Exos, her extensive background in marketing.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Revolutionizing the game: Additional services for SmartyAds white label platforms now live

Smarty Ads

In today's highly competitive and ever-evolving digital landscape, businesses must stay ahead of the curve regarding their programmatic platforms. Recognizing this need, SmartyAds, as a leading digital advertising company, has launched a comprehensive suite of additional services designed to enhance advertising success. From an advanced launch program to personalized.

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The Austin Parks Foundation Is Cultivating Community One Space at a Time

Adweek

Over the last few years, outdoor spaces have become extensions of our homes. What many don't know is how our community parks stay clean, host events and why they partner with festivals. The Austin Parks Foundation is on a mission to enhance people's lives throughout its various parks and green spaces in the Texas city.

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Twitter Users are Flocking to Bluesky

EGC Group

Picture that icon of the little bluebird that represents Twitter. Now imagine a whole flock of these icons migrating from that social media site to a relatively new platform named Bluesky. And that is not just a metaphor. It’s happening. One-time Twitter devotees are flocking to Bluesky. Find out why.

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The WIR: Montana Bans TikTok, Google Sets Dates for Cookie Testing, and Ad Woes Hit Future Revenues

VideoWeek

In this week’s Week in Review: Montana bans TikTok, Google says its Sandbox tools are almost ready, and ad troubles hit Future’s revenues. Top Stories Montana Bans TikTok The US state of Montana this week became the first US state to pass a law completely banning residents from having TikTok on their personal devices. The law, signed by governor Greg Gianforte on Wednesday, alleges that TikTok poses a risk to Montana residents, claiming it gives the Chinese government the ability to

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Michael Farmer: will there be a (much-needed) new Madison Avenue Makeover?

More About Advertising

Consultant and author Michael Farmer is one of the most incisive and knowledgeable commentators on advertising and the wider business environment. His new book Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business will be launched at the Cannes Lions on June 27. Here he looks at how the. The post Michael Farmer: will there be a (much-needed) new Madison Avenue Makeover?

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The Stack: Microsoft-Activision Approved in EU; OpenAI Chief Appeals for AI Regulation

Exchange Wire

This week: EU regulators approve Microsoft’s purchase of Activision Blizzard, Open AI chief calls for regulation of AI. EU regulators broke step with the UK and US this week by approving the tie-up between Microsoft and gaming developer-publisher Activision-Blizzard, with potentially major ramifications for [.] The post The Stack: Microsoft-Activision Approved in EU; OpenAI Chief Appeals for AI Regulation appeared first on ExchangeWire.com.

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MAA Ad of the Week: CER driving schools from BETC Paris

More About Advertising

Poor old “purpose” is taking a right bashing at the moment as adland tires of it and loads of would-be purposeful advertisers proceed to trash their carefully curated brands by hiking prices and generally being beastly in the cost of living crisis. Some have been exposed for the fibbers they are. Here’s how to do. The post MAA Ad of the Week: CER driving schools from BETC Paris first appeared on More About Advertising.

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The SPO Wars and The Rise Of The Programmatic Direct Platform

Exchange Wire

In his latest MadTech Sketch, Ciaran turns his attention to the supply-path optimisation (SPO) landscape. The SPO battle is hotting up. Ever since OpenPath was launched by The Trade Desk, both Magnite and Pubmatic have launched competing solutions (Clearline and Activate [.] The post The SPO Wars and The Rise Of The Programmatic Direct Platform appeared first on ExchangeWire.com.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.