Adweek
NOVEMBER 25, 2023
With the inflation rate dropping steadily over the past few months, consumers more freely opened their wallets (or, rather, charged their credit cards) at a record pace on Black Friday. According to Adobe Analytics, a record $9.8 billion was spent Friday, traditionally the day retailers enter the "black" and a bellwether for holiday sales. That's.
Seth Godin
NOVEMBER 25, 2023
When it slams into your house and destroys it, we’re likely to pursue one of two lines of thinking: –How did I cause this? What choices did I make, what mistakes did I permit, why did I deserve to have this damage, or who can I blame? –Well, that happened, now what should I do? Looking for reasons, blaming others, or worse, blaming ourselves is a waste.
Ad Monsters
NOVEMBER 25, 2023
This January 15, people across Iowa will gather to caucus, officially kicking off the 2024 election cycle. Political campaigns and PACs are expected to pour $10 billion into political ads in an attempt to sway voter behavior. Much of that will be spent online. We already see troubling issues on the horizon — generative AI, deepfakes, fraud, a highly polarized electorate, distrust of media — and that publishers will need to consider and address.
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