Tue.Jul 09, 2024

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Taco Bell Opens Early Retirement Home for Fans of All Ages

Adweek

Always wanted to retire early but haven't quite found the time? Taco Bell has the answer. The fast-food chain is inviting the old at heart to The Cantinas, an early retirement community where guests can embrace the laid-back lifestyle of retirees--at any age. For one weekend in August, The Cantinas will be a place for.

Food 299
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The DOJ’s Witness List For The Google Antitrust Trial Is A Who’s Who Of Advertising

AdExchanger

There isn’t enough popcorn in the world. Late last week, the Department of Justice (DOJ) published the witness list for its upcoming antitrust trial against Google, and it reads like the online advertising industry’s answer to the Social Register. There are 68 names on the confirmed list. Some of them will testify live, and others […] The post The DOJ’s Witness List For The Google Antitrust Trial Is A Who’s Who Of Advertising appeared first on AdExchanger.

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NBC Kicks Off Fall Programming With the NFL and Snoop Dogg

Adweek

NBC is truly waiting all day for Sunday Night. The broadcaster is announcing its fall premieres, and it's so excited about Sunday Night Football that it's starting coverage on Thursday, Sept. 5, ahead of the program making its Sunday debut on Sept. 8. Meanwhile, college football coverage also kicks off early on Aug. 31 with.

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Planning your next omnichannel campaign? Here’s why you should include out-of-home advertising

illumin

As digital out-of-home (DOOH) continues to grow and measurement capabilities become more robust, there’s never been a better time for advertisers to incorporate the medium into their omnichannel strategy. Leveraging DOOH-specific and omnichannel demand-side platforms (DSPs), marketers now have powerful tools at their disposal to seamlessly integrate OOH into their media mix, creating high-impact, cross-channel campaigns that resonate with consumers.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Etsy’s Ad Is a Love Letter to Human Craft in a Tech-Obsessed World

Adweek

Etsy has issued a rallying cry in our increasingly automated, tech-obsessed world: Keep commerce human. The brand's new campaign, by agency Orchard Creative, emphasizes its human side, with real sellers starring in the ads. It includes a TV commercial, billboards and social media running across the U.S. and U.K., as well as during the Paris.

Agency 277
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Joan Collins promotes cancel culture for First Choice Holidays

More About Advertising

It’s been four decades since Joan Collins starred in the famous Cinzano ads with Leonard Rossiter, but she is still going strong. Here she is – now a dame – sharing the news about First Choice Holidays’ Flex scheme, which allows a full, no-questions-asked refund for cancellations made up to 48 hours before departure. The … The post Joan Collins promotes cancel culture for First Choice Holidays first appeared on More About Advertising.

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Sudare sette camicie

Seth Godin

Sweating through seven shirts… That was the definition of work when work was the same thing as physical labor. For many of us, the physical labor is no longer the way we add value. And it’s tempting to imagine that we simply have to show up for the coffee. But it’s still called work. Adding value isn’t easy. As soon as it is, everyone will do it, and our participation becomes less useful.

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Retail Media’s Top 3 Growing Pains (and How to Navigate Them)

Adweek

As retail media soars to the top of every industry event's agenda--and list of most-used buzzwords--developments are less settled behind the scenes at many retail media networks. Based on conversations with six sources--including industry analysts, media buyers and retail media executives--three major pain points have emerged that RMNs and their partners grapple with as the.

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Adfidence Helps Prevent Programmatic Campaign Setup Snafus Before They Happen

AdExchanger

You know that oft-quoted axiom about “unknown unknowns” – unexpected and unforeseen conditions that can lead to the failure of a complex system? Well, programmatic advertising is a very complex system, and it’s got a well-earned reputation for murkiness. But many of the factors that contribute to opacity in the supply chain aren’t unknown unknowns. Low-quality […] The post Adfidence Helps Prevent Programmatic Campaign Setup Snafus Before They Happen appeared first on AdExchanger.

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Ice Cream (Anti) Social: Oatly Crashes Big Dairy Event to Talk Climate Change

Adweek

Oatly doesn't mind getting the cold shoulder from Big Dairy. In fact, the brand provoked a frosty response--then relished in it--by crashing an ice cream social sponsored by the International Dairy Foods Association recently in Washington, D.C. Capturing sound bites and awkward interactions with attendees, an Oatly video crew tried to convince Capitol Hill denizens.

Food 256
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Brand Safety Is Critical – But Don’t Overdo It

AdExchanger

It’s become a cliché by this point that no advertiser wants to end up on the cover of The Wall Street Journal because of a brand safety scandal. But that fear has caused “a massive overcorrection,” says Mia Libby, the WSJ’s SVP of enterprise, on this week’s episode of AdExchanger Talks. It’s okay – and an […] The post Brand Safety Is Critical – But Don’t Overdo It appeared first on AdExchanger.

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The Future of Bottled Water With BlueTriton Brands

Adweek

On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, are joined by Kheri Tillman, evp and chief marketing officer of beverage company BlueTriton Brands. Together, they dive deep into the strategies and stories behind one of the leading names in the water.

Marketing 251
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Xandr Can’t Find Who It Doesn’t Know; The New Teenage Wasteland

AdExchanger

Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give users more control. The post Xandr Can’t Find Who It Doesn’t Know; The New Teenage Wasteland appeared first on AdExchanger.

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Boston Calling Unveiled: How the Festival Showcases Music and Brands

Adweek

Have you ever wondered what it takes to create a diverse music festival that showcases incredible talent and incorporates brand activations? Every year, music enthusiasts gather for Boston Calling, an exciting weekend filled with performances by well-known artists such as Ed Sheeran, Hozier, and 2024's It Girl, Chappell Roan. The three-day music festival, with acts.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Microsoft Ads releases AI-powered asset recommendations for video and display ads

Martech

Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. Why we care. AI-powered ad creation tools are becoming increasingly sophisticated, allowing advertisers to scale their creative efforts more efficiently. More specifically, the ability to easily create assets for multiple formats (video, display, CTV) allows for more cohesive cross-platform campaigns.

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The Golden Calf Of Addressability: Reevaluating The Foundations Of Digital Advertising

AdExchanger

In the tale of the Israelites and the golden calf, fear and doubt drive a once-faithful people to embrace a shiny object – a symbol of misplaced trust and faith. This story finds a poignant parallel in today’s digital advertising industry, particularly as we stand at the crossroads shaped by the impending sunset of third-party […] The post The Golden Calf Of Addressability: Reevaluating The Foundations Of Digital Advertising appeared first on AdExchanger.

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A people-friendly approach to adopting AI in marketing

Martech

What leads to the successful adoption of AI in marketing? Many organizations will sweat over deciding which large language model to use and which AI-enabled marketing apps and agents are the best for their needs. However, successful adoptions of AI in marketing are much more likely to depend on something other than which technology a company selects.

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Debunking PR Myths: Understanding the True Scope of Public Relations in Ad Tech

Ad Tech Daily

Public Relations is a cornerstone of any ad tech company’s communication strategy, vital for shaping and maintaining a positive image in a competitive and rapidly evolving industry. In the ad tech landscape, where innovation and adaptation are key, PR goes far beyond securing media coverage. It includes managing community relations, handling crises, planning events, creating […] The post Debunking PR Myths: Understanding the True Scope of Public Relations in Ad Tech appeared first on Ad Te

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Kevel Launches Kai to Boost Performance Optimisation, Relevance & Revenue for Retail Media Networks

Exchange Wire

Kevel, the API-first ad serving company, is announcing its new branded AI feature set: Kai (Kevel Artificial Intelligence), a suite of AI and machine learning technologies that enable performance optimisation and drives relevancy, profitability, and revenue. Kai is available as [.] The post Kevel Launches Kai to Boost Performance Optimisation, Relevance & Revenue for Retail Media Networks appeared first on ExchangeWire.com.

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Doers Not Talkers …

Rob Campbell

A few weeks ago, I saw this post from the CEO/Founder of Liquid Death … Putting aside that another bunch of kids somewhere in the US had done a similar thing with my ol’ mate Rick Astley … Mike at Liquid Death’s admiration for what they did kinda explains why I like hiring people who have done interesting stuff rather than those who just know interesting stuff.

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AKQA enters the Paris Olympics for Eurosport

More About Advertising

The Paris Olympics is almost on us, with a fair few ads, but no-one has knocked it out of the park yet (to borrow from one of the few non-Olympics sports.) Should be even more interesting as French politics descends into one of its recurring rounds of strife following the recent election. France is, in … The post AKQA enters the Paris Olympics for Eurosport first appeared on More About Advertising.

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Esportal Partners with Brand Metrics to Become First Gaming Platform to Offer Brand Lift Measurement

Exchange Wire

Esportal, a premier platform for competitive gaming, proudly announces its groundbreaking partnership with Brand Metrics, marking a significant milestone in the gaming industry. As one of the first gaming platforms to integrate brand lift measurement into its ecosystem, Esportal continues [.] The post Esportal Partners with Brand Metrics to Become First Gaming Platform to Offer Brand Lift Measurement appeared first on ExchangeWire.com.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Omnicom Media Group strikes deal with top marketing research body

More About Advertising

The big network media agencies are frantically trying to find an advantage in their efforts to make media planning and buying a science (jury’s still out) as they face a future likely to be dominated by AI. Omnicom Media Group (OMG), the media services division of Omnicom has struck a deal in the UK top … The post Omnicom Media Group strikes deal with top marketing research body first appeared on More About Advertising.

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Digiday+ Research: Marketers ramp up their TV ad spend, with Amazon holding growth potential

Digiday

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The 2024 Olympic Games are right around the corner , the upfront market is picking up steam and, along with these developments, advertisers are solidifying their plans for TV and streaming spend. In other words, TV advertising is ramping up.

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London’s Playmaker rebrands in OBE international network

More About Advertising

London-based Playmaker Experiential is rebranding as OBE. Playmaker was bought last year by experiential agency network OBE Worldwide following just one year in business. OBE London’s clients include JPMorganChase, OpenAI, Nike, the NFL, Chicago Bears, Minnesota Vikings, and New York Jets. Managing partners Ian Hayne and James Hogben (below) remain in charge.

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The CTV Advertising Guide North America 2024 is Now Available to Download

VideoWeek

We’re delighted today to be launching the CTV Advertising Guide for North America 2024. You can download your free copy here. The CTV market in North America is maturing, and we’re seeing less big streaming launches and rebrands nowadays than we have over the past few years. But on the advertising front, there’s still lots of experimentation on both the buy-side and sell-side as streamers and advertisers figure out winning strategies for CTV.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Tesco steals a march in retail media with GroupM tie-up

More About Advertising

WPP’s GroupM is strengthening its relationship with Tesco’s Media and Insight Platform to boost the retailer’s burgeoning retail media offer. GroupM will collaborate with Tesco on on-site, off-site, and connected store offerings. The global growth in retail media has been driven by Amazon and Walmart with some estimating that it will soon account for 20% … The post Tesco steals a march in retail media with GroupM tie-up first appeared on More About Advertising.

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“If You Can’t Do Proper Media Planning, You Shouldn’t be Using AI”

VideoWeek

Media planning is one of the areas picked out as a major area of AI disruption, with some including Sir Martin Sorrell predicting we’ll see big falls in the number of media planners employed across the industry. But even where AI tools are being used, it’s crucial that the person using those tools understands media planning themselves says Phil Cowdell, Chief Strategy Officer at Channel Factory.

Media 52
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Skydance and Paramount Sign Agreement; Cineworld Considers Closing Quarter of UK Cinemas; Apple Approves Epic Games Marketplace App 

Exchange Wire

On today’s news digest: Skydance and Paramount Global Sign Definitive Agreement; Cineworld Considers Closing Quarter of UK Cinemas; Apple Approves Epic Games Marketplace App Following months of talks, a definitive agreement has finally been reached between Skydance Media and Paramount Global. [.] The post Skydance and Paramount Sign Agreement; Cineworld Considers Closing Quarter of UK Cinemas; Apple Approves Epic Games Marketplace App appeared first on ExchangeWire.com.

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Why media agencies are developing finance-based marketing and business intelligence expertise

Digiday

With greater economic pressures and competition from consultancies that doesn’t appear to be ebbing, media agencies are expanding their arsenals with financial and business intelligence for clients. The tactics range from collaborating with consulting and private equity firms to developing business and artificial intelligence platforms to analyze client investments and customer data.

Finance 79
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.