Adweek

JANUARY 14, 2023

No, the other Paris. Fresh off broadcasting two Olympic Games within six months, NBCUniversal is already gearing up for the 2024 Summer Olympics in Paris, France. And who better to promote Paris than another Paris? During Saturday's broadcast of the NFL Wild Card game between the Los Angeles Chargers and the Jacksonville Jaguars, NBCU kicked.

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Marketing 312

Chief Martech

JANUARY 14, 2023

I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next 7 years of expansion in our industry and profession will dwarf the past 7 years. I assume that’s a controversial claim because most people think this is going to be a rough year for the martech industry. Partly due to macroeconomic factors — small recession?

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MarTech Non-Profit AutoMobile Machine Learning 138

Adweek

JANUARY 14, 2023

Welcome to Marketing Morsels, Adweek's weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren't able to cover elsewhere). This week, discover offerings from Fetch, Banza, Duolingo, Hardee's and more. Enjoy the assortment! Morsel #1: This brand made Fetch happen Regina George can shove it: Shopper rewards platform Fetch.

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Marketing Food 299